Building brands at the crossroads of culture & consumer love

Our Brands

Gelo Personal Care

Re-imagined personal care with everyday eco-friendly products that help you save money & space with zero waste

Available in over 10,000 retail doors across the US & Canada

Hard Candy Cosmetics

Multi-dimensional makeup for everyone. Since 1995, Hard Candy has powered the boldest visions of self-expression.

Available exclusively in Walmart in the US & Canada.

Hayden Oral Care

The future of smile care with products developed with leading dentists to make you look good, and feel even better.